Target Market

Our song choice is the main component which deciphers who is most likely to be our target audience, the choice of Two Door Cinema Club's Single I Can Talk means that the music video targets an audience of Alternative, Indie, Electropop music enthusiasts. As the music does have a dance/electro edge to it, it can also be appealing to lovers of dance and pop music, making the single quite dynamic in which types of music listeners it appeals too. To truly identify who Two Door Cinema club's main target market are our group have decided to look at a source who are currently promoting the band, NME. As a magazine NME's target market is males between the ages of 17 - 30, 73% of their readers are male and 27% female. Therefore we can approximately guess that a majority of Two Door Cinema Clubs fans follow this trend. Furthermore they are currently touring around clubs and bars, which again shows them to be hitting a teenage/young adult target market. Therefore Our music video must appeal to this target market of mostly male, 17 - 30 year olds who are interested in alternative music. A website called UKTribes describes today's 'Indie Kids', who we believe would be likely to listen to and purchase Two Door Cinema Club's music

Two Door Cinema Club

Two Door Cinema Club are a three piece up and coming band in the UK indie music scene. They are signed to the prestigious indie music label Kitsune, their music is upbeat with electro synths and beats, targeting their music at teenagers and young adults, with their music being used in clubs, and playing at various festivals. Members include; Alex Trimble, Kevin Baird and Sam Halliday. Their music has been loosely compared to the likes of Death Cab for Cutie and Broken Social Scene but without a definitive capacity to be pigeon-holed. Melodic vocals, which hail from all three members of the group, infused with guitar riffs that have been described as “oceanic” and rhythm described as “pulsing”.

I Can Talk is the second single by the

Northern Irish electropop band

Two Door Cinema Club.
The single was released November 23,

2009 by the Kitsuné Records.