Digipak cover mock ups

I used my original images to mock up front covers for the digipak in both colour and black. I used the simplistic text that I found online called montepetrum. The text is discreetly in the corner, and sophisticatedly simple to appeal to my target market of mainly males between the ages of 17 and 30. It has the same Alternative, artistic look of the album covers that I researched. By mocking up a few covers it gives me and my group a chance to look at potential album cover ideas, and decide what we like about my ideas, and what we don't.

Pull In Emergency

This was my favourite album cover that I found, It is by Pull in Emergency. The album cover is very understated, absoloutly no text is present, just a very creative photographed portrait. The idea does relate to the kind of target market they are aiming themselves at, similar to our target market, teenage and young adults interested in alternative music, with a keen eye to style and design. I think that the cover is incredibly eye catching, and has a stylish coolness to it that would capture potential buyers attention, and I think this idea could relate very closely to our music video. I like the idea of a close up portrait in black and white with a creative eyecatching twist like the black tape over the mouth. However despite this cover having absoloutly no text I would like to feature some simplistic, descreet text simply stating the band name. I will use this cover as inspiration for our digipack cover, back and contents.

Illustrated digipak covers

When I was doing my research into digipack covers I cam across a few album covers with illustrated covers.

This made me consider maybe using illustrative work in our digipack osmehow purhaps on the back or on the inside. Below is a painting of a clown that I completed for my portfolio which could be applied to our digipack as it links to the clown theme in our music video. I put the picture in colour and grey scale to show the different effects.

Response to Digipak Cover Research

Inspired by my research into digipack covers I decided to do some self portrait photographs inspired mostly by pull in emergency's cover. I have kept most of the colours gray scale, especially the ones with the heavy makeup, but I keep the last line of photographs in colour because I quite like the black lips against the pale skin tone, and the flower against the skin tone. I wanted the pictures to be eye catching, and they correlate well with the content of the video, I think the pictures give a sense of vulnerability and fear that viewers witness in our music video. Furthermore the overall contrast of black against white links to the desaturated colour of our music video. Also by using the lead character of the music video as the face of the album it again ties a direct link between the music video and the digipack. Also as I have taken a variety of different shots, with different makeup and props as it is a digipak and we may require photographs on the inside and back as well as the front of the digipack, so there is a varied choice of which photographs could go where.

Digipak cover research

As our current task is to create a digipack, I reasearched some digipak covers for rock/indie music, to see what kind of covers are used by bands in similar genre brackets to ours. I created a moodboard of my favourite covers, and concluded from my research that the covers a re quite simplistic, yet artistic. Most do not include photographs of the artists, but stylised photographs of other people. The font is generaly small, descrete and simplistic, and the colour of the fonts are mostly black or white

Hennies' Digipak Back's

Ingrid Michaelson - The Way I Am

Animatic

When we started to finalise our idea for our music video we drew out a storyboard depicting the shots and images we wanted in order. Once we had drawn out the storyboards we then used final cut to create an animatic of our storyboard, to form a fluid rough idea of what sections of our storyboard would be suitable for what section of our music.

Editing

The first screen grab simply shows that we used final cut to edit our music video,firstly we uploaded our track and dragged it onto the timeline. We then uploaded our filming and marked the clips we wanted to use, dragged them into the timeline and used the cutting tool to fit the clips together to create fluid shots. We decided that we wanted the music video to be mainly in black and white, as we thought this gave it a fantastical look, and also gave it a dated horror film look which enhances the horror genre of the music video.

We used the colour corrector tool to adjust the 'white', 'mid's' and 'black's' to create high contrast shots, which give the shots more aesthetic appeal, and vibrancy.

Teachers Response to the first Rough Cut

We have not filled a section in the introduction with shots yet, so we have cut out the section, which is why there is a splice in the song at the begining.

Rough Cut from georgina campbell on Vimeo.

The overall response from our teacher regarding the rough cut was that it has potential, but loose ends need to be tied to gain the best marks. First of all she said that the first verse was quite boring to watch, the editing is too slow and the shots need to be cut up a bit more to create interest as the beginning of the video has to capture audiences attention. As the tempo of the song increases and the editing does she said it started to become more captivating, though the bathroom shots need to be redone as they where slightly out of focus. Also at the end of the video there is a shot of the mask rising up from the floor, but she said that this shot detracts from the final shots where the mask is dropped, therefore that shot needs to be removed and filled with something else. Furthermore she said that she really liked the fast motion shots at the end of me shaking the mask on and off, but she thought the sequence went on for a little bit too long.

We showcased the roughcut to a few class mates to gain their opinion, overall the opinion was that the video has a good ide which could be executed a little bit better, and that the video needs to intergrated with more exciting shots. A few people said that they did not like the begining section with the photographs and clown faces, they found it to be a bit boring, and irrelevant to the rest of the video. Another qualm was that the bathroom scene does not make sense, so the shots could be a bit more establishing rather than close up to give scope on the situation.We will use the constructive critcism to develop our music video further.

Cast

Jack Osman took the role of the clown, we weren't too concerned over who played this role as they would always be wearing a mask. As Jack had free periods when we had media it made it easy for us to film during media lessons with him. Furthermore we wanted the clown to have a domineering,intimidating stance over the lead actress, and as Jack is very tall and willowy, he gave the clown a really eerie look.

I was cast has the lead actress in the music video, by using a person from our group it made it really easy to film during media lessons, and meant there where less people involved in scheduling shoots. Furthermore I fel comfortablei n front of cameras, so there would be no issues of embarassment or being unprofessional. Also as I am a fan of Indie/Alternative music, my style mirrors this, so when doing costume, hair and makeup ofr the shoots my image reflects the sort of image our target market are most likely to have, and most likely to respond to.

Ingrid Michaelson - "The Way I Am"

These are stills from Ingrid Michaelsons - "The Way I Am" music video, the video is shot at a party in a school hall, the artist Ingrid is the only person at the party without a clown face indicated that she is alienated. Some of the shots of the clown faces are particularly striking, and I found the still of the girls in the bathroom very appropriate to our research as we want to have a bathroom scene in our music video.

Target Market

Our song choice is the main component which deciphers who is most likely to be our target audience, the choice of Two Door Cinema Club's Single I Can Talk means that the music video targets an audience of Alternative, Indie, Electropop music enthusiasts. As the music does have a dance/electro edge to it, it can also be appealing to lovers of dance and pop music, making the single quite dynamic in which types of music listeners it appeals too. To truly identify who Two Door Cinema club's main target market are our group have decided to look at a source who are currently promoting the band, NME. As a magazine NME's target market is males between the ages of 17 - 30, 73% of their readers are male and 27% female. Therefore we can approximately guess that a majority of Two Door Cinema Clubs fans follow this trend. Furthermore they are currently touring around clubs and bars, which again shows them to be hitting a teenage/young adult target market. Therefore Our music video must appeal to this target market of mostly male, 17 - 30 year olds who are interested in alternative music. A website called UKTribes describes today's 'Indie Kids', who we believe would be likely to listen to and purchase Two Door Cinema Club's music

Digipak

Our group has started to consider the our digipak, we have at the moment decided a simplistic approach would be best for the content of the video. Therefore We will most likely set up a photo shoot for the digipak cover, consisting of either a photograph of the main character as a normal girl or as a clown. We are starting to look at various album artwork to draw inspiration.

Digipaks typically consist of a gatefield (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Digipacks hold huge responsibility for advertising their product, in this case the band and their album. It must capture a potential buyers attention and encourage them to purchase the album. It must show the album tracklist, band name, album name and manufacturer.

Copyright

Before we can use the track I Can Talk by Two Door Cinema club, because of copyright issues we must first ask Kitsune, theire record label, for permission to use their song. We have emailed the letter above asking for permission to use the song.