Website

This is the first rough draft of our website, it links in well with the website research, as most band websites have a dark background and simplistic pale writing.

Shooting Schedule

Today we will be re-shooting some of the bath room scenes, this will consist of:
- Extreme closeups of me applying makeup.
- Extreme closeups of me applying clown makeup
- Closeup of my face with and without clown makeup
- A medium and a long shot of me turning to look at Hennie with clown makeup on
- A point of view shot from Hennie's position of me.
- An establishing shot of me and Hennie in the bathroom together

Hopefully once we have completed the bathroom scene we will have time to go to the woods location and shoot:
- A point of view shot from the bushes of me walking past
- A shot of the clown in the bushes
- A long shot of me walking through the woods and turning to see the clown (but the clown will be out of shot)

Mood Board

We wanted to portray a sense of fear, confusion and the concept of fantasy vs. reality through our moodboards. It links directly to our final idea, and shows the way in which we want our music video to go.

Website Research

The pictures above are screen grabs of four alternative/indie bands websites, Placebo, Bloc Party, Strokes and Chew Lips. From looking at these screen grabs you can see that all the websites are similarly designed. Like the CD covers, the design is simplistic and sophisticated, the background colours are all dark, with pale writing for a bold eye catching contrast. The content of the homepage is very basic, with either one main photograph and links to other pages, or small pictures of current albums and singles, and touring details. The links are text rather than buttons, keeping with the simplicity of the designs. The main links are at the top of the page in a horizontal line to the 'Tour' page, 'Photos', 'Videos' and 'Band Bio'.

Filming

These are a few pictures taken of us filming in our two locations, the woods and the school bathroom

Choosing the Font

From the research we did, we deciphered that font on album covers in the alternative/indie/rock genre are typically simplistic. I looked at a variety of fonts and found a few that I thought where particularly suitable and striking for our ancillary tasks.

This was the font that stood out the most for me, I think it has clear simplicity and sophistication, with a masculine edge that would apply well to our target audience of males.

Digipak back cover mock ups

I did not find many pictures of back's of digipak album's, but the ones that I did find where incredibly simplistic, with a simple list of track list, then very small copyright detail at the bottom. So I used two photographs, in grey scale and colour (to show the different effects) as the basic background of the back cover. I used the pictures with the flower in the mouth, as the pale flower is a large and pale platform to put dark text over, and the dark hair is perfect for putting pale text on top of. The last album back cover mockup was an experimental approach, I used a number of photographs together creating a collage effect, and then used slightly transparent banners across the photographs to make the track list, and copyright details easy to read, whilst maintaining the images beneath the text.

Digipak cover mock ups

I used my original images to mock up front covers for the digipak in both colour and black. I used the simplistic text that I found online called montepetrum. The text is discreetly in the corner, and sophisticatedly simple to appeal to my target market of mainly males between the ages of 17 and 30. It has the same Alternative, artistic look of the album covers that I researched. By mocking up a few covers it gives me and my group a chance to look at potential album cover ideas, and decide what we like about my ideas, and what we don't.

Pull In Emergency

This was my favourite album cover that I found, It is by Pull in Emergency. The album cover is very understated, absoloutly no text is present, just a very creative photographed portrait. The idea does relate to the kind of target market they are aiming themselves at, similar to our target market, teenage and young adults interested in alternative music, with a keen eye to style and design. I think that the cover is incredibly eye catching, and has a stylish coolness to it that would capture potential buyers attention, and I think this idea could relate very closely to our music video. I like the idea of a close up portrait in black and white with a creative eyecatching twist like the black tape over the mouth. However despite this cover having absoloutly no text I would like to feature some simplistic, descreet text simply stating the band name. I will use this cover as inspiration for our digipack cover, back and contents.

Illustrated digipak covers

When I was doing my research into digipack covers I cam across a few album covers with illustrated covers.

This made me consider maybe using illustrative work in our digipack osmehow purhaps on the back or on the inside. Below is a painting of a clown that I completed for my portfolio which could be applied to our digipack as it links to the clown theme in our music video. I put the picture in colour and grey scale to show the different effects.

Response to Digipak Cover Research

Inspired by my research into digipack covers I decided to do some self portrait photographs inspired mostly by pull in emergency's cover. I have kept most of the colours gray scale, especially the ones with the heavy makeup, but I keep the last line of photographs in colour because I quite like the black lips against the pale skin tone, and the flower against the skin tone. I wanted the pictures to be eye catching, and they correlate well with the content of the video, I think the pictures give a sense of vulnerability and fear that viewers witness in our music video. Furthermore the overall contrast of black against white links to the desaturated colour of our music video. Also by using the lead character of the music video as the face of the album it again ties a direct link between the music video and the digipack. Also as I have taken a variety of different shots, with different makeup and props as it is a digipak and we may require photographs on the inside and back as well as the front of the digipack, so there is a varied choice of which photographs could go where.

Digipak cover research

As our current task is to create a digipack, I reasearched some digipak covers for rock/indie music, to see what kind of covers are used by bands in similar genre brackets to ours. I created a moodboard of my favourite covers, and concluded from my research that the covers a re quite simplistic, yet artistic. Most do not include photographs of the artists, but stylised photographs of other people. The font is generaly small, descrete and simplistic, and the colour of the fonts are mostly black or white

Hennies' Digipak Back's

Ingrid Michaelson - The Way I Am

Animatic

When we started to finalise our idea for our music video we drew out a storyboard depicting the shots and images we wanted in order. Once we had drawn out the storyboards we then used final cut to create an animatic of our storyboard, to form a fluid rough idea of what sections of our storyboard would be suitable for what section of our music.