Digipak

Our group has started to consider the our digipak, we have at the moment decided a simplistic approach would be best for the content of the video. Therefore We will most likely set up a photo shoot for the digipak cover, consisting of either a photograph of the main character as a normal girl or as a clown. We are starting to look at various album artwork to draw inspiration.

Digipaks typically consist of a gatefield (book-style) paperboard or card stock outer binding, with one or more plastic trays capable of holding a CD or DVD attached to the inside. Digipacks hold huge responsibility for advertising their product, in this case the band and their album. It must capture a potential buyers attention and encourage them to purchase the album. It must show the album tracklist, band name, album name and manufacturer.